Automatum

Start monetizing through cloud marketplaces in days, not months. In Automatum, you begin by importing your product catalog, mapping pricing and usage meters, and selecting which marketplaces to target (AWS, Azure, Google Cloud). The listing builder guides you through offer metadata, SKUs, regions, tax settings, and support terms. Run pre-flight checks to catch missing assets, preview the live listing, and submit directly from the console. Use the private offer configurator to define custom terms, seat counts, or commit-based discounts. Before going live, process a sandbox transaction to validate entitlement and provisioning flows end-to-end.

Connect your CRM to turn marketplace interest into pipeline automatically. Link Salesforce, HubSpot, or Dynamics, then set routing rules by territory, segment, or partner tier. Automatum syncs lead and opportunity stages, attaches provider seller IDs, and keeps conversation history in one thread. Deal registration packages are generated with required fields for each provider, so partner managers can launch co-sell motions in one click. Score and prioritize referrals from marketplace listings, and push next steps to reps with playbooks that match provider expectations.

Once orders arrive, Automatum handles order-to-cash without manual swivel-chairing. New purchases and renewals sync into your CRM with line items and contract terms. Entitlements trigger provisioning through webhooks or your API, while license keys or SaaS activations are delivered instantly. Manage trials, upgrades, true-ups, and cancellations from a single timeline. Reconcile payouts by matching invoices, fees, and tax with daily exports; flag discrepancies for finance review. A shared team inbox centralizes buyer questions from all marketplaces, with SLA timers, macros, and approvals so Sales, CS, and Support respond quickly and consistently.

Improve results with data and repeatable process. Run experiments on pricing tiers and billing models, compare take rates by region, and identify co-sell partners that convert. Use dashboards for sourced, influenced, and closed-won revenue, plus renewal and expansion health. Govern access with roles, SSO, and audit logs; extend workflows via webhooks and API when you need custom steps. Automatum’s specialists provide training, checklists, and launch playbooks so new teams can onboard fast and scale across products and geographies without reinventing the wheel.